做外贸,英语是基本功。无论是写开发信、打电话、视频会议还是展会沟通,流畅的英语表达直接决定了客户对你的信任度和成交率。好消息是:外贸英语不需要雅思8分,掌握行业常用表达就够用了。关键是敢说、多说、找对方法。
开发信的核心:简洁、专业、有价值。标题要吸引人,正文3-5句话说明你是谁、做什么、为什么联系对方。常用的开发信句型:We specialize in..., I noticed your company..., Would you be interested in... 跟进邮件不要催,用Just checking in..., Looking forward to your feedback等委婉表达。
电话沟通的核心是不要怕犯错。老外不在乎你的语法,能听懂就行。开场:Hi, this is [Name] from [Company]. 确认需求:Could you tell me more about your requirements? 报价:Our price is... FOB... 促成:Shall we move forward with a trial order?
准备好30秒电梯演讲:We are a professional manufacturer with [X] years of experience. Our main markets are... We offer OEM/ODM service. 关键:自信、微笑、主动。
每天听30分钟外贸英语播客培养语感,背50个行业核心词汇,模仿跟读纠正发音,主动打电话练习每周至少5通。Mia外贸商务提供专业外贸英语培训课程,涵盖商务谈判、邮件写作、展会口语等实战内容。